Market, competition and target group analysis

A market, competition and target group analysis as the basis for your development project

If you want to be sure which properties are in demand in the real estate market, we will prepare a meaningful market, competition and target group analysis for you.

Which properties are currently profitable in the real estate market?

Properties that meet current living requirements and have a contemporary interior design offer the most sustainable return on investment. End users of real estate are placing greater emphasis on social and environmental sustainability. This is why topics such as "sustainable construction" and renewable energies should be incorporated into a real estate project.

What kind of apartments should preferably be built in rural areas?

Families with children have been settling in rural regions for some time now in order to enjoy nature and peace and quiet. They prefer larger apartments with 4½ rooms or more.

What influence does the Real Estate currently available in a region have on a planned project?

The greater the supply, the more competitive the market is and can turn into a buyer's or tenant's market, which has a direct impact on prices. With suitable measures, your own "product" can stand out from the competition and thus increase your chances of selling or renting.

Do I know the target group of my project, which determines the value of the Real Estate?

Careful planning of a construction project is the be-all and end-all. A good target group analysis with segmentation approaches as well as a competitor and current market analysis, taking into account current housing needs and trends, increase the chances of finding a buyer in the desired time. Whether this is for a sale or a rental.

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